How about adding a page to your site dedicated to those looking for help and those wanting to help?
I am sure there are many people out there who have some extra time at nights or on the weekends who would be happy to help someone. Me, I am passionate about the elderly and want to help them. I would love to spend time with them to hear their stories and go through their photos (and write names on them) and just listen and let them know their lives matter. It's so sad that so many memories are forever gone after someone passes on.
I'm not a certified care giver, but I am compassionate and empathetic and willing to give of my time to others. Perhaps a care giver in my area could use a few hours to get away (without having to pay for it) or there is someone out of state that would like someone to look in on their loved ones who are trying to still live on there own.
How do we connect those types of needs with those willing to help?