My question has a slightly different perspective. I founded a company focused on a fall prevention solution for high fall risk residents in Assisted Living. I won't mention the product/company because I'm not here to promote it.
We encounter some communities that don't want to use the product because of liability concerns. However, families are usually our biggest supporter. For most of our customers, the loved one starts having falls and the family gets mad at the community. When this is going on we reach out to the Administrator (by chance) and they bring us in to show they are doing something. The solution reduces falls, and everyone wins.
So we're trying to figure out the best way to reach family members that are struggling with their loved one falling in a home, educate them on the product, and have them advocate for using it in a community. Our hypothesis is this will help break through the barriers some communities have.
Does anyone have ideas on how best to reach the families in this situation? Thank you!