We're down to two ALFs in the area. One is a not-for-profit with a very large footprint in the community. The other is a for-profit with facilities across the state and beyond. All else being equal, should this be a determining factor in our decision?
You may think both places are equal, but they're not. The for-profit is cutting corners on quality in places that might not be visible if you're not looking for it. One place to look and compare the two places is the food they serve their residents. Or observe the staff who actually do the work and see what they're like. The people who do the cleaning, the cooking, and the aides who do the resident care. You can always tell the quality of a place by its help.
If you do not plan on moving from one to a "sister" facility in another location then having multiple facilities should not matter.
I would go by proximity, ratings on Medicare site, Social Media, cleanliness, ask some of the staff how long have they worked where they are. (I would think a place that keeps employees would be better than one that has a turnover)
If you can request copies of inspection reports from the Village, County and see how they do. You can also request copies from the State Health Department. Filling out FOI (freedom of information) requests should get you the reports.