Can independent living facilities offer significantly lower rent for available apartments compared to the rent that current residents are paying?

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My mother has been living in an independent living facility for a year & a half. The identical apartment next to hers is currently vacant & they are advertising the apartment for $700 less/month than what she is paying. The facility states they change the apartment rates every week.

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doede62, it is no different than regular apartment rentals, supply and demand.

My Dad decided to move in late December, which is always a very slow month in real estate of all kinds. Dad was able to get a monthly discount for a year, plus one month free. Talk about being in the right place and the right time. The facility was great :)

And Glad above made an excellent point, charges for additional services. There was a laundry list of different monthly fees if he wanted extra service. Those services can add up. My Dad's med-tech service for his pills was an extra $600 per month.
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Is mom being charged for additional services? Assistance with bathing, med management, laundry, cleaning, meals? Sounds like it is a base rate then services are added on. If no additional services ask for a lower rate.
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I'm guessing that if they don't contract with Medicaid or discriminate in any way, they could; however, it's not something I've heard of. I'd probably make an appointment with the administrator and see if there's a way to keep a current resident happy. (I do the same with my wireless provider every year.)
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